First Bottle Michelob October 24, 1961 cased in plastic Dad was brand manager and ran Busch Beer - Air Loom Start Price USD 25,000.00 Current Price USD 25,000.00 Time Left - Bid Count 0 Buy It Now Price - Reserve Price - Start Time Tuesday, May 06, 2008 End Time Friday, May 16, 2008 Location Tampa, FL See more about 'First Bottle Michelob October 24, 1961 cased in plastic' Description My father Monty Roberts was the brand manager and head of Busch Beer. During his tenure with the brewery I was a child and received a present from Gussy Busch. I hate to part with this heirloom :< and I am looking for a good home for it. The bottle is encased in plastic and is from the first Michelob bottle run ever produced. It was brewed and bottled on October 24th, 1961 which is etched on the bottom of the casing: Etching on bottom reads: First bottled Michelob October 24, 1961 Saint Louis, Missouri Anheuser Busch Will consider all offers - I also have some other items, I uploaded a photo of my fathers 1979 full marketing plan for Busch Beer when he changed it from Bavarian Beer to the Head for the Mountains campaign. Place a Bid!